Co-hosted by the Wisconsin Democratic Party and Arena

Join us for Campaign Academy 2020 at the Democratic National Convention

August 17-20. Arena and the Wisconsin Democratic Party are hosting Campaign Academy 2020, four days of free trainings that will take place online for the Democratic National Convention. By signing up, you'll get a look behind the scenes of political campaigns and develop the skills, knowledge, and tools you need to become an expert volunteer in 2020.

Campaign Academy 2020 is open to people of all experience levels -- just be ready to help Democrats win up and down the ballot in 2020.

Trainings are now closed. You may view the schedule below.

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Sign up for a training

Ready to roll up your sleeves to elect Democrats up and down the ballot? We’ll help you become expert volunteers by taking you behind the scenes of campaigns and showing you how and why they make decisions. We'll also train you to identify the most valuable ways to support races from your state house to the White House.

These trainings can be mixed and matched to customize your agenda. Each day has a different theme with multiple sessions run by trainers from leading progressive organizations. On the last day of the convention, you'll also have a chance to attend trainings you missed in days 1-3.

Campaign Academy 2020 is open to people of all experience levels. Click the buttons below to learn more about each day's themed sessions and sign up for as many sessions as you want.

Full agenda and schedule here >>

Co-hosted by the Wisconsin Democratic Party and Arena

Learn more

Aug 17: Campaign fundamentals

The first day of Campaign Academy 2020's four-day training series covers the fundamentals of Democratic campaigns: how they are structured, how data and research informs tactics and strategies, and what we can do to create more inclusive, equitable, and Democratic campaign spaces.

Demystifying Campaigns, 11am-12pm CT. Ever wondered how campaigns are structured and managed? We’ll walk you through the fundamentals of campaigns, from who is involved to the different phases of a campaign.

Diversity, Equity, and Inclusion: What’s the Difference and Why it Matters, 12:15-1:45pm CT. What do “White Supremacy,” “unconscious bias,” and YOU have in common? They all shape U.S. politics. Join if you want to understand these and related concepts, and to learn what you can do to disrupt, dismantle, and debias.

Campaign Data, 2:30-3:30pm CT. We know that campaigns need 50% +1 of the votes to win. But how do we come up with that number? And how do campaigns think about who they will need to persuade, turnout, and register to vote? Join us for a session on campaign data to understand what goes into a campaign’s win number and pathway to victory.

Political Research: Understanding Scripts & Organizing Tactics with the Analyst Institute, 3:45-5pm CT. Since 2007, the Analyst Institute has partnered with progressive organizations and campaigns to measure the efficacy and impact of political organizing tactics and paid media strategies. During this session, the Analyst Institute will share some of their findings, which will help us understand why campaigns use the organizing tactics they do (texts, phone calls, canvassing) and why certain language and messaging works to persuade and turnout voters.

Finding Volunteer Opportunities on Campaigns, 5:15-6pm CT. There are many opportunities to get involved in the 2020 election both locally and nationally. In this session, we’ll help you identify how you can employ your unique skills, interests, and passions to volunteer on a campaign and where you can go to connect with local organizers and national campaigns.

Aug 18: Organizing

Day two of Campaign Academy 2020 is all about organizing. Democrats must organize in order to persuade, register, and turn out all the voters we need to win in November. Join us for individual sessions or for a full day to walk you through the most important tactics and strategies to organize in 2020.

The Foundations of Electoral Organizing, 11am-12pm CT. Organizing has a long and rich history in the United States. From worker campaigns to civil rights movements to issue advocacy, organizing is the idea that everyday people can come together to create change. Campaigns employ a type of organizing that is both similar to and different than movement organizing. This session will take us through the trajectory of organizing to help understand how and why campaigns use organizing to win.

The Hard Ask, 12:15-1:15pm CT. Core to organizing is the hard ask: a specific, unapologetic request for a neighbor, voter, or friend to volunteer on our campaign, contribute to our cause, or vote for our candidate. In this training, we’ll share a framework for making a hard ask, discuss the right timing, and practice how to do it.

Distributed Organizing Teams & Relational Tactics, 2pm-2:45pm CT. 2020 will change the way that campaigns are able to interact with and reach voters and volunteers. In this session, we’ll learn how to structure and manage distributed organizing teams -- teams of volunteers who are distributed around the country or district. We’ll also understand relational organizing tactics, and how to leverage personal relationships to expand our outreach.

Principles of Persuasion Conversations, 2:45-3:45pm CT. Have you ever tried to change someone’s mind? What is it like to have a conversation with someone who has wildly different opinions than your own? In this training, we’ll understand the foundations of how to have persuasion conversations and how we might get started changing perspectives.

Get Out the VOTE (by Mail), 4pm-4:45pm CT. The final phase of a campaign is called "get out the vote," or GOTV. In this session, we’ll learn how to mobilize voters to get to the polls and -- especially in 2020 -- how to have conversations with voters about registering to vote by mail and returning vote by mail ballots.

Cultural Competency & Virtual Campaigning with Inclusv, 5pm-6:30pm CT. It is vital that we elevate the unique experiences and issues facing voters of color in battleground states. This training with Campaign Academy 2020 partner Inclusv seeks to increase our personal contextual awareness beyond scripts and lists to have meaningful and respectful contact with voters of color.

Aug 19: Digital

Day three of Campaign Academy 2020 will take you through everything you need to know to campaign online. We’ll cover storytelling, digital organizing, texting, and fundraising. Consider yourself a digital expert if you attend all five digital sessions.

Digital Strategy, 11am-11:45am CT. Emails, texts, social media, digital ads -- there are so many ways to reach voters where they are: online. This training will dig into how campaigns think about and deploy digital strategies to reach voters, volunteers, and donors to ask for their support.

Digital Organizing, 11:45-12:45pm CT. How do we mobilize people we know online to take action? Digital organizing explores how volunteers can turn a click or like into an action or a vote.

Digital Storytelling, 1:30pm-2:45pm CT. Social media has made it easy for us to create and share stories from everyday life. Those stories can help others understand why you support a candidate, how to get involved, or what we can do to effect meaningful change this year. Digital storytelling helps make campaigns personal and accessible. In this training, we’ll learn from the best about how to effectively communicate our stories online.

Peer-to-Peer Texting, 2:45-3:30pm CT. Have you ever sent texts to a stranger for your candidate? In this training, we’ll deep dive into the thinking and strategy behind peer-to-peer texting campaigns. We’ll walk through best practices for texting so that you can show up on day one ready to use any platform on any campaign.

Digital Fundraising, 3:45-5pm CT. In this training, we’ll discover the principles of how campaigns raise money online through email, ads, and social media. And, we’ll understand what we can do as grassroots donors to help with these efforts and take back our government from the pockets of billionaires one $5 donation at a time.

Aug 20: Highlights

Missed a session from one of the other days of Campaign Academy 2020? No worries! We’ll repeat our most popular sessions from the previous days and go over campaign fundamentals, organizing, and digital.

Demystifying Campaigns, 11am-12pm CT. Ever wondered how campaigns are structured and managed? We’ll walk you through the fundamentals of campaigns, from who is involved to the different phases of a campaign.

Finding Volunteer Opportunities on Campaigns, 12pm-12:45pm CT. There are many opportunities to get involved in the 2020 election both locally and nationally. In this session, we’ll help you identify how you can employ your unique skills, interests, and passions to volunteer on a campaign and where you can go to connect with local organizers and national campaigns.

Distributed Organizing Teams & Relational Tactics, 1:30-2:15pm CT. 2020 will change the way that campaigns are able to interact with and reach voters and volunteers. In this session, we’ll learn how to structure and manage distributed organizing teams -- teams of volunteers who are distributed around the country or district. We’ll also understand relational organizing tactics, and how to leverage personal relationships to expand our outreach.

Principles of Persuasion Conversations, 2:15pm-3pm CT. Have you ever tried to change someone’s mind? What is it like to have a conversation with someone who has wildly different opinions than your own? In this training, we’ll understand the foundations of how to have persuasion conversations and how we might get started changing perspectives.

Digital Organizing, 3:15-4:15pm CT. How do we mobilize people we know online to take action? Digital organizing explores how volunteers can turn a click or like into an action or a vote.

Peer-to-Peer Texting, 4:15pm-5pm CT. Have you ever sent texts to a stranger for your candidate? In this training, we’ll deep dive into the thinking and strategy behind peer-to-peer texting campaigns. We’ll walk through best practices for texting so that you can show up on day one ready to use any platform on any campaign.

Co-hosted by the Wisconsin Democratic Party and Arena

Register for Campaign Academy 2020

Mix and match to select as many sessions as you want.

Co-hosted by the Wisconsin Democratic Party and Arena

Meet the Trainers

Campaign Academy 2020 trainers are experts from leading progressive organizations and electoral races, including:

  • Ravi Gupta, Co-Founder & Managing Partner, Arena

  • Emmy Ruiz, Senior Advisor, Kamala for the People

  • Santiago Martinez, Partner, Arena

  • Catherine Tarsney, Analytics Director, Democratic National Committee

  • AJ Kahle, CEO, Blueshift Technologies

  • Mary Bogus, Senior Program Strategist, Analyst Institute

  • Kira Banks, Associate Professor of Psychology & Co-Founder Institute for Healing Justice and Equity, Saint Louis University

  • Ashley Arnold, Deputy National Training Director, 2020 Victory

  • Ashley Williams, Community Engagement Strategist, Crooked Media

  • Gabriella Stasson, Deputy Organizing Director, Democratic Party of Wisconsin

  • Manny Avila, Deputy Organizing Director, Democratic Party of Wisconsin

  • Alida Garcia, Partner, Inclusv (Inclusv Moderator)

  • Malik Hubbard, Inclusv Partner, Inclusv (Inclusv Moderator)

  • Greg Cendana, President & Co-Founder, Can't Stop Won't Stop Consulting (Inclusv Panelist)

  • Corryn Freeman, State Director, Florida for All Education Fund, Florida (Inclusv Panelist)

  • Kara Hollingsworth, Partner, Three Point Strategies, North Carolina (Inclusv Panelist)

  • Sara El-Amine, Progressive senior advisor and strategist

  • Luis Ávila, Founder, Iconico

  • Aquiles Damirón Alcántara, Former Training & Organizing Staff, Hillary for America & Obama for America,

  • Deanna Reed, Senior Associate, Think Rubix

  • Shante Wolfe, National Program Director, Woke Vote

  • Bhavik Lathia, Online Fundraising Director, Democratic Party of Wisconsin

  • Clarke Humphrey, Deputy Digital Director, Biden for President

  • Lauren Krupp, Deputy National Training Director, 2020 Victory

  • Anna Surrey, Wisconsin Organizing Director, 2020 Victory

  • Salim Zymet, Vice President of Digital, 50+1 Strategies

  • Anastasia Golovashkina, Social Media Director, Warren for President

  • Bhavana Kodira, Deputy Director, DNC Best Practices Institute

  • Christina Lewis, Director of Digital Content and Audience Development, Supermajority

  • Spencer Neiman, Deputy Director of Distributed Organizing, Biden for President

  • Heather Schmucker, Associate, Arena

  • Cristina Rivera, Training & Engagement Director, Instituto Power

  • Lucia Nuñez, Deputy National Training Director, 2020 Victory

  • Julia Leitner, Training Director, Arena

  • Betsy Hoover, Co-Founder, Higher Ground Labs

Co-hosted by the Wisconsin Democratic Party and Arena

About

The Democratic National Convention presents a unique organizing moment for Democrats across the country. Particularly in a year that has been marked by social distance, providing first-time voters and experienced volunteers alike with a collective experience that better equips them to engage in this election cycle will benefit campaigns up and down the ballot.

To match the moment, Arena and the Wisconsin Democratic Party are hosting Campaign Academy 2020, a free virtual training that will take place during the Democratic National Convention. Each session will be interactive, experiential, and highlight opportunities to implement inclusivity and cultural competency in campaigns.

Participants will build a schedule of sessions that span three themes:

1) Campaign fundamentals
2) Organizing
3) Digital

Full agenda and schedule here >>

Expert trainers and leading progressive organizations will teach you the skills you need to organize in 2020, to reach voters online, and to create campaigns that are more inclusive and equitable.

About the partners >>

Co-hosted by the Wisconsin Democratic Party and Arena

About

The Democratic National Convention presents a unique organizing moment for Democrats across the country. Particularly in a year that has been marked by social distance, providing first-time voters and experienced volunteers alike with a collective experience that better equips them to engage in this election cycle will benefit campaigns up and down the ballot.

To match the moment, Arena and the Wisconsin Democratic Party are hosting Campaign Academy 2020, a free virtual training that will take place during the Democratic National Convention. Each session will be interactive, experiential, and highlight opportunities to implement inclusivity and cultural competency in campaigns.

Participants will build a schedule of sessions that span three themes:

1) Campaign fundamentals
2) Organizing
3) Digital

Expert trainers and leading progressive organizations will teach you the skills you need to organize in 2020, to reach voters online, and to create campaigns that are more inclusive and equitable.

About the partners

Arena convenes, trains, and supports the next generation of candidates and campaign staff. Since its inception in 2016, Arena has built a robust suite of resources and trainings to create a progressive talent pipeline with the tools, skills, and networks needed to win in 2020.

Arena's talent pipeline begins with Arena Academy. To date, Arena Academy has trained over 1,100 aspiring campaign managers, organizing directors, organizers, data and analytics directors, digital directors, finance directors, and communications directors from 38 states and Washington D.C. 65% of Arena trainees are women or gender nonbinary and 55% are people of color. More than 300 Arena grads have been placed on 2020 positions, 63% of which are active campaigns on the national, state, and local levels.

The second part of the talent pipeline is Arena Careers, a one-stop platform for progressive job seekers and progressive organizations to search, connect, and hire for priority positions.

Finally, Arena provides just-in-time campaign solutions with Arena Toolbox, a suite of free tools and templates that have been viewed more than 18,000 times.


Visit the Arena website to learn more.

The Democratic Party of Wisconsin has emerged under the leadership of Chair Ben Wikler and Executive Director Nellie Sires as a shining example of the power of state parties to lead Democrats to victory up and down the ballot.

On April 7, the nation watched as Wisconsin Republicans did the unthinkable and forced an in-person election for a critical State Supreme Court seat in the middle of a pandemic. The GOP used every lever at their disposal to rig the race in their favor -- but the Democratic Party of Wisconsin's army of organizers and volunteers out-organized their suppression tactics, defeating Trump’s hand-picked candidate by over 10-points.

Wisconsin showed Democrats that what works on the doors also works online. They reached out millions of times through phone calls, text messages, and social media channels to help Wisconsinites cast safe absentee ballots from their homes, shifting their entire voter outreach program on the turn of a dime. By April 7, 2020, the Wisconsin Democrats' organizing team was larger than it had been on election day of November 2018 -- using a new set of tactics suited to a radically changed world.

The Democratic Party of Wisconsin has effectively established the COVID-19 campaign playbook for Democrats nationwide; as the New York Times wrote in the aftermath of the spring election, “Look to Wisconsin for lessons on a digital campaign during a pandemic.”

And they aren’t taking any vote for granted in 2020. With Wisconsin having the potential to swing the electoral college and legislative Republicans being three seats shy of veto-overriding supermajorities in each chamber -- thanks to egregious GOP gerrymandering -- the work we do in Wisconsin this cycle is incredibly important and will have an impact for generations to come.

Visit the Wisconsin Democrats website to get involved and learn more.

Co-hosted by the Wisconsin Democratic Party and Arena

Campaign Academy 2020 Trainers

Campaign Academy 2020 trainers are experts from leading progressive organizations and electoral races.

In the past, Academies have featured trainers including Addisu Demissie, Cory Booker 2020's Campaign Manager; Christina Reynolds, VP of Communications at EMILY's List; Emmy Ruiz, Senior Advisor for Kamala Harris for the People; Ashlei Blue, National Political Director for Swing Left; Greta Carnes, National Organizing Director for Pete Buttigieg; Hari Sevugan, Deputy Campaign Manager for Pete Buttigieg; Alonso Salas, National Candidate Fundraising Director for the DCCC; DeJuana Thompson, Woke Vote Founder and former National African American Engagement Director for the Democratic National Committee; and many more.

Check back here for more information on our trainers coming soon.

  • Ravi Gupta, Co-Founder & Managing Partner, Arena

  • Emmy Ruiz, Senior Advisor, Kamala for the People

  • Santiago Martinez, Partner, Arena

  • Catherine Tarsney, Analytics Director, Democratic National Committee

  • AJ Kahle, CEO, Blueshift Technologies

  • Mary Bogus, Senior Program Strategist, Analyst Institute

  • Kira Banks, Associate Professor of Psychology & Co-Founder Institute for Healing Justice and Equity, Saint Louis University

  • Ashley Arnold, Deputy National Training Director, 2020 Victory

  • Ashley Williams, Community Engagement Strategist, Crooked Media

  • Gabriella Stasson, Deputy Organizing Director, Democratic Party of Wisconsin

  • Manny Avila, Deputy Organizing Director, Democratic Party of Wisconsin

  • Alida Garcia, Partner, Inclusv (Inclusv Moderator)

  • Malik Hubbard, Inclusv Partner, Inclusv (Inclusv Moderator)

  • Greg Cendana, President & Co-Founder, Can't Stop Won't Stop Consulting (Inclusv Panelist)

  • Corryn Freeman, State Director, Florida for All Education Fund, Florida (Inclusv Panelist)

  • Kara Hollingsworth, Partner, Three Point Strategies, North Carolina (Inclusv Panelist)

  • Sara El-Amine, Progressive senior advisor and strategist

  • Luis Ávila, Founder, Iconico

  • Aquiles Damirón Alcántara, Former Training & Organizing Staff, Hillary for America & Obama for America,

  • Deanna Reed, Senior Associate, Think Rubix

  • Shante Wolfe, National Program Director, Woke Vote

  • Bhavik Lathia, Online Fundraising Director, Democratic Party of Wisconsin

  • Clarke Humphrey, Deputy Digital Director, Biden for President

  • Lauren Krupp, Deputy National Training Director, 2020 Victory

  • Anna Surrey, Wisconsin Organizing Director, 2020 Victory

  • Salim Zymet, Vice President of Digital, 50+1 Strategies

  • Anastasia Golovashkina, Social Media Director, Warren for President

  • Bhavana Kodira, Deputy Director, DNC Best Practices Institute

  • Christina Lewis, Director of Digital Content and Audience Development, Supermajority

  • Spencer Neiman, Deputy Director of Distributed Organizing, Biden for President

  • Heather Schmucker, Associate, Arena

  • Cristina Rivera, Training & Engagement Director, Instituto Power

  • Lucia Nuñez, Deputy National Training Director, 2020 Victory

  • Julia Leitner, Training Director, Arena

  • Betsy Hoover, Co-Founder, Higher Ground Labs

And more.

Co-hosted by the Wisconsin Democratic Party and Arena

PRESS

POLITICO: Biden campaign to give online electoral training durin

Politico: "With the event now going fully virtual because of the coronavirus pandemic, Joe Biden’s campaign is instead teaming up with the progressive group Arena and Wisconsin’s Democratic Party to provide free online training to activists to teach them how to get out the vote and persuade swing voters during the convention, POLITICO has learned. Read on at Politico >>

Heard enough? Register by clicking the button below.

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Co-hosted by the Wisconsin Democratic Party and Arena

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Co-hosted by the Wisconsin Democratic Party and Arena